Farnell element14 has expanded its customer loyalty programme in the UK and Ireland.
The distributor will offer customers up to £10,000 in business rewards on purchases from Farnell element14. This represents an increase on the previous offer.
The rewards programme called Power Circuit, includes vouchers to use on items from its 500,000 product range, experience vouchers for corporate hospitality and team building or donations to a choice of leading national and international charities.
“This customer loyalty programme demonstrates our ongoing commitment to provide a truly value-added business advantage, as well as a superior experience over the long-term. As we aim to grow our business, it’s my objective to increase the total rewards given back to over £2 million this year and I’ll look forward to welcoming many more new customers on board," said Alan Paterson, Marketing Director at Farnell element14.
The scheme will continue in the UK, Ireland, France, Switzerland and Germany and will be rolled out across Europe in February.